Tuesday Nov 28, 2023
Podcast 28: Standing Out in a Crowd
Get ready to amplify your uniqueness with "Standing Out in the Crowd," a captivating podcast where hosts Paul and Tania team up with the vibrant Karen, renowned as the Pink-Haired Lady, to unravel the secrets of standing out from the competition as an NDIS provider. In this electrifying episode, Karen shares her invaluable insights and best advice on crafting and marketing a powerful Unique Selling Proposition (USP) specifically tailored for NDIS providers. Discover innovative strategies, bold approaches, and creative ideas that will help you shine in a crowded market and captivate your target audience like never before.
⭐Episode Highlights
2:00 - Standing out in a crowded space
1:58 - Key elements to differentiate yourself as an NDIS provider
2:12 - Importance of niche and passion
3:07 - Standing out with authentic marketing
5:35 - Examples of compelling unique selling points
5:57 - Importance of easy-read materials
6:52 - Utilizing braille on business cards
8:23 - Personal branding and embracing uniqueness
9:05 - Identifying strengths and leveraging them
9:46 - How to identify and leverage strengths
14:56 - What not to do in marketing
15:01 - Avoiding generic social media posts
15:26 - Avoid flooding social media with excessive information
17:03 - Effective use of capacity posts
18:01 - Maximizing limited marketing budgets
19:13 - Building brand awareness
20:08 - Networking to build connections
About the Speaker/s
Karen Lorenzon is the Founder of KonnectFEST NDIS Provider to Provider Networking Events and Kommunity throughout Australia! She is also the Founder of Support Warrior Marketing, a place that supports and delivers Realism Marketers that is making a difference through Brand Awareness and Social Media Marketing.
Learn more about her and Kommunity here:
Read More Show Notes: https://taniagomez.com.au/profitable-ndis-podcast-show-notes/
----------------------------------------------------
Listen via:
Podbean: https://profitablendisprovider.podbean.com/
Apple Podcast: https://apple.co/3UQI0cA
Spotify: https://podcasters.spotify.com/pod/show/the-profitable-ndis
YouTube: @ProfitableNDIS_ProviderPodcast
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.