Episode 56: New Year, New You - Tania Gomez and Paul Bryan

Welcome to episode 56 of The Profitable NDIS Provider Podcast! Kicking off 2025, Tania Gomez and Paul Bryan discuss strategies to refresh your NDIS brand and marketing for the new year. They dive into how providers can stand out in a competitive space by defining their brand, leveraging automation, and adopting innovative marketing tactics.

Episode Highlights:

00:00 – Introduction to 2025 and episode 56

03:20 – Why your brand is your foundation: Finding your "why"

07:45 – Tania’s branding refresh: Lessons from a rebrand

13:50 – Simplifying your offerings and contextualizing your services

18:10 – Avoiding generic branding: Why being unique matters

22:30 – How to leverage client testimonials to refine your messaging

26:45 – Staying relevant in an evolving NDIS landscape

30:20 – Using AI like ChatGPT to boost productivity in marketing

36:15 – Automating marketing systems: Tools and tips

42:00 – The power of video and storytelling in 2025 marketing

47:25 – Building a proactive marketing strategy for the whole year

54:10 – Final takeaways: Simplify, stay relevant, and stand out

Resources Mentioned:

Tools like ChatGPT for content creation and marketing automation

Canva for branded templates and social media posts

Strategies for creating efficient marketing workflows

 

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Listen via:

Podbean: ⁠https://profitablendisprovider.podbean.com/⁠

Apple Podcast: ⁠https://apple.co/3UQI0cA⁠

Spotify: ⁠https://podcasters.spotify.com/pod/show/the-profitable-ndis⁠

YouTube: @ProfitableNDIS_ProviderPodcast

 

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